Toby Keith will receive a special award at the upcoming People's Choice Country Awards. Blake Shelton will present the country legend with the Country Icon Award. According to a press release, the award will salute Keith's "decades-long career as a groundbreaking musician, humanitarian and entrepreneur.” “We’re overjoyed to honor legendary artist Toby Keith with the first-ever Country Icon Award,” says Cassandra Tryon, Senior Vice President, Entertainment Live Events, NBCUniversal Television and Streaming (quote via Music Mayhem Magazine). The inaugural two-hour People's Choice Country Awards ceremony will air live from Nashville's historic Ryman Auditorium on Sept. 28 at 8PM ET on NBC and will also stream on-demand via Peacock. Are you a fan of award shows? If so, which ones do you enjoy watching?