Mexico's Ambassador to the United States tells 1200 WOAI's Michael Board that he and his country are tired of Hollywood portraying Mexican characters on sitcoms and movies as 'gardeners, maids, and drug lords."


  "We have to go forward and move away from the stereotypes," Ambassador Eduardo Medina-Mora said following a three national economic summit in San Antonio, which brought together officials from Mexico, Canada, and the United States.


  One of the most popular, and controversial, new comedies of the TV season, just renewed by  Lifetime, is called 'Devious Maids,' and features several Mexican-American women who work for the rich and famous, and generally Anglo, residents of Beverly Hills.


  The series was crafted from a Mexican telenovela, and was created, in part, by Eva Longoria.  But it was raised concerns about stereotyping, concerns which Medina-Mora shares.


  "Mexicans are portrayed as gardeners, sometimes maids, and drug dealers," he said.


  He says Mexico is filled with successful scientists, engineers, and business owners, and he is worried that Americans and others around the world who consume the products of Hollywood will be convicted by these stereotypes.


  "I have been dealing with this bilateral relationship for twenty years, at least, and this has been one of the most important areas of thinking for me," he said.


  From Delores Del Rio to Cantinflas, Mexico's film industry has been moribund since its 'Golden Age' in the middle of the last century.  Since then, a parade of Mexican born stars, from Ricardo Moltalban to Anthony Quinn to Guillermo del Toro, have left their native country for Hollywood and the bright lights of the American film industry.


  Medina-Mora says he is waiting to see the Hollywood film where Mexico native Salma Hayek portrays a Nobel prize winning chemist.  But he's not holding his breath.