Country music stars Eric Church and Morgan Wallen are part of a group that has acquired and relaunched the iconic outdoor lifestyle brand Field & Stream. The group purchased the retail and media platforms, unifying the brand under the same ownership for the first time in its 150-year history. Church and Wallen expressed their deep connection to the brand and their commitment to preserving its legacy. The relaunch includes a digital platform, a limited-edition apparel collection, and an outdoor music festival this fall. Doug McNamee will be in charge of the brand, with a focus on enhancing Field & Stream's position as the leading voice in the American outdoors. How do you think Field & Stream will compete with Bass Pro Shop or Cabela?
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